The Printer (Yes, he realises he looks daft in shades but he wouldn’t sit still long enough for a pro headshot so we’ve had to use this.)

Craig Hudson - who you probably don’t know, but he’s MD at Hudson Display Services Ltd.

Is Versaform Flex the best self build portable exhibition kit there is…? I think so. Simple to self-assemble but way more professional looking than pop-up displays or roller banners. I’m a printer and Versaform Flex makes my prints look great - which means your stands look great. I can’t guess how many stands I’ve produced over the last 20 years - but it’s well into the thousands and Flex just does the job right every time. When buying an exhibition stand you shouldn’t forget that good graphics displayed well should be the very first checkbox, not the after thought. If your customer is admiring the stand structure your graphics aren’t doing their job!

Blow your own trumpet… I was the first IDEAlliance qualified (CMP) Colour Management Master in the world! (The guys from Microsoft and Crayola weren’t far behind but I beat them to it!) I’ve been all about printing accurate colour ever since. That’s the entire mission - your message presented perfectly, every time.

Something people should consider… Don’t settle for “about right.” When you buy an exhibition stand you’re making a significant investment. What a waste if the graphics you hang on it are lacklustre - “about right” or “close enough.” You’ve invested in great equipment only for the graphics to be an after thought? Maybe you got the design approved with just a couple of days to go. It helps to know your printer has your back!

How is it that people already own Versaform kit, have your graphics, but haven’t heard of Hudson Display Services? We’ve been trade printing for many of the UK’s well known exhibition companies for twenty years. You may have bought from Hollywood Displays, Central Exhibition, The 3D Centre, or Guardian Exhibition and Display - to name just a few - but we were behind the scenes printing and dispatching your stands. In that time, Versaform Flex from Guardian has been the best system we’ve supplied graphics for hands down. Versaform users are still using kit they bought a decade ago - we just change their graphics to suit. Talk about value for money!

If you own Versaform equipment you’ll have bought it from Anthony at Guardian. With Guardian now focusing on larger stands and stand installation, Anthony has asked me to step out of the back room a little bit, making the service more transparent. As an offshoot with complete focus on self assembly portable exhibition stands Versaform will continue to support the thousands of existing Versaform users. If you own Versaform equipment - HELLO! We’re the folk who made your graphics and QC’d your stand. Pleased to meet you. We’re here to continue the service you’ve received from Guardian, and to supply the products you’ve previously had from… well…. us.